HBC Run for Canada Cancelled  

Any of my Canadian friends reading this, should go check out the latest release from HBC regarding the hugely popular Run for Canada.

If you go to the site, you will see a square badge in the top left hand corner, with a black background, and a swirl of green red yellow and blue, over the initials Hbc, and a caption to the right stating “Great things for Canada.” But the “Important Notice” is anything but great for Canadians. It starts with how The Hudson Bay Company is proud to celebrate its long standing connection with Canadians beyond the walls of the store, then slaps you in the face with, by the way, we are concentrating on the upcoming 2010 Olympics, and therefore are cancelling the Hugely popular Canada Day fun run where ordinary Canadians, most of whom will never even get close to an Olympic games, could celebrate being a proud Canadian with their entire family, enjoying a healthy activity.

I still haven’t figured out how I am going to tell my 8 year old. He has participated two years running and is already asking about next year. Now I have to find a way to break it to him that what was turning into a bit of a family tradition, is no more.

The so called reasoning is that are focusing on the upcoming Olympic Games, and somehow that’s supposed to make it ok. My 8 year old won’t understand that the run, his run has been cancelled in favour of an event that he will most likely, never ever have an opportunity to participate in.

As for the Great things for Canada, in my opinion, that’s a little hypocritical.
Oh and by the way, there is also a contact link on the page as well. I have already sent my opinion.